Email marketing may seem overwhelming, but let me assure you, it most definitely is not. Email marketing can give you a bigger return on your investment than other marketing tactics – because your email subscribers are your OWNED leads, which means they’ve actively indicated they’d like to hear from you. And that, is pretty cool! 

Many of these platforms offer similar services, but some are more limited than others in order to lower prices. This is helpful for smaller businesses just starting out that aren’t experienced with these types of platforms and aren’t trying to be overwhelmed by them. It is helpful to keep in mind that many of the platforms base their price on the number of subscribers/contacts that you are emailing.

That being said, just because a platform offers a lower price point does not mean it is not as good and as capable as the higher-priced platforms. They may be priced higher because the software is more advanced for customers with more knowledge or in general for bigger companies. Here are our top 10 best email marketing platforms for small businesses based on price and capabilities.