31 Jan Housekeeping Tips to Stay Consistent with Your Digital Marketing Plan this Year
Having trouble staying consistent with your marketing? We have you covered.
Digital marketing is constantly transforming and developing. It can become overwhelming to stay up to date and may even make you feel unorganized and unprepared. Don’t worry! This is a common feeling when it comes to incorporating a digital marketing presence in your business. Here are some easy marketing housekeeping tips to stay consistent with your digital marketing plan this year.
Create a Marketing Calendar
Calendars are so important to use for your business. Being organized with a calendar will help keep your mental health and the overall well-being of your company on target and ready to take on anything.
Keep your business running smoothly with a relevant and tenacious calendar that will keep you moving toward your goals. A calendar isn’t just a space to put your meetings and doctor appointments on. Put your company goals and strategies on a timeline on your calendar.
How to manage your marketing calendar:
- Identify your quarterly or annual goals
- Identify the steps needed to reach those goals
- Work backwards from your target goal date to add milestones on your calendar that will help you stay on track for these goals
Example: Do you want to maintain a consistent monthly newsletter? Here’s how to break down that process using the steps outlined above:
- Identify Goal: create 3 newsletters per quarter
- Identify Steps: create 2 blogs for newsletter
- Work backwards to add milestones: identify the topics of each blog and put blog due dates on your calendar that work into the timeline of when each newsletter will be sent out
Great calendar tools we love!
- Google Sheets Templates
- Asana “calendar” view
- Heck…just use your Google Calendar for starters!
Check on your branding
Does your marketing reflect the ethos of your brand?
New concepts and programs are constantly coming into play in the digital marketing world which means you need to constantly be checking to see if your branding still aligns with your mission, vision and target audience.
There are small things like fonts, colors, and images that may need to be evolved to keep your business looking modernized and aligned with the company’s values.
Questions to ask yourself:
Is your approach personalized?
“Salesforce research has demonstrated that 73 percent of customers want a more personalized experience online.”
This could include giving your website a facelift. Your website is one of the first places your new customers will see your brand so you want to make sure it clearly defines the problem that your company solves, is accessible, is responsive, aligns with your brand, and stands out above your competitors.
Put yourself in your customer’s shoes and see if you enjoy their journey through your website. Perhaps even ask a friend, partner or parent to take a spin through your website to test the user experience and provide feedback on any hiccups they encounter.
Change what does not feel right. Update what is broken or need UX improvement. Check all your web links to make sure they are working and run programs that will scan your website to check on the back end of things and to give suggestions (hello, SEM Rush)!
Where else can you perform a “digital cleanse?” Make a note on your calendar to frequently check:
- That the year is up to date on your website and email footers.
- That your social media posts still speak to your brand and are relevant – is there anything that needs to be deleted?
- Is there an opportunity to pin your best performing posts to the top of your socials?
Hire a digital marketing agency (like us!)
Working with a marketing agency like Mountain Chic Creative will help you find your marketing rhythm, identify blindspots and implement strategy. We offer a variety of customized solutions ranging from we do it all for you, to we teach you how to use digital marketing platforms and run with your own strategy.
At Mountain Chic Creative, our digital marketing team will help you manage or implement the following services:
- Comprehensive Marketing Strategy
- Integrated Marketing Activated
- Marketing Technology Implementation
- Social Media Management
- Paid Digital Advertising
- Website + SEO
Contact Mountain Chic Creative to learn more about how we can help your small business stay consistent with your digital marketing plan in 2023!
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